Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

As technology advances, the majority of consumers have several internet-connected devices within arm's reach. Marketers realize that instead of thinking of a desktop experience, a mobile experience, a ...

What is an omnichannel retail? Omnichannel retailing allows the customer to make a single purchase through different channels and touchpoints resulting in a unified seamless shopping experience.

Let’s consider the current state of play for a minute. Customers no longer want to talk to customer support if they can self-serve. When it comes to automated service, customers are notably positive.

The goal of the omnichannel approach is to provide a “seamless and frictionless experience between a brand and the consumers.” With that explanation, Doceree’s Harshit Jain set the stage for this ...

DICK'S Sporting Goods, Inc.’s DKS digital strategy is a key growth catalyst, underscoring its rapid evolution into a leading omnichannel sports retailer. Its expanding digital capabilities are ...

I recently read a report showing that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, while 20% shopped exclusively in-store. I believe this ...

Omnichannel marketing approaches vary significantly across agencies, brands and vendors. While most brands recognize the power of omnichannel in reaching customers today, they don’t agree on what the ...

Technologists already understand how structured content facilitates better omnichannel experiences. Now it’s time for marketers to help realize its potential. Want to deliver a better omnichannel ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Every department (or agency) that specializes in a particular ...

GET WHAT YOU WANT: A few weeks after reopening their doors, retailers are pushed to offer enhanced services to lure customers back and make up for lost sales after weeks of forced closures. Italian ...