One scientist calls them “everyday hallucinations” to describe experiences like believing you hear your name called while you’re in the shower. Humans may have evolved a “selective advantage” to the ...

An optical illusion is a visual phenomenon where the brain misinterprets what the eyes perceive, creating a false or ...

A new study published in the Journal of Cognition provides evidence that what we know influences what we hear. Researchers found that when people listened to pairs of words and nonsense words spoken ...

The way you think about, interpret or understand someone is unique to you. Your perception today is determined by your past experiences, values, beliefs, and personality. Once you get used to the same ...

As your thoughts run uncontrollably, your heartbeat starts to race and your breathing becomes heavy. Uneasiness is followed by fear, and then without warning, panic begins to set in. Suddenly you feel ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. A new study published in Psychophysiology suggests that the length of our ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

As your thoughts run uncontrollably, your heartbeat starts to race and your breathing becomes heavy. Uneasiness is followed by fear, and then without warning, panic begins to set in. Suddenly you feel ...

Opinions expressed by Entrepreneur contributors are their own. It is often said that “perception is reality.” Every day, we find out about a company or celebrity that has created a grandiose image, ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...