Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you ...

Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February ...

All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results. Welcome to a new weekly Search Engine Land series, ...