The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

With a 4.7/5 Trustpilot rating, Custom Packaging Pro continues to earn the confidence of global brands seeking premium packaging solutions that combine functionality, brand storytelling, and ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.