Ja Morant was going to be all over your television — or preferred streaming device — this week as the NCAA’s March Maddens tips off. He had a new Powerade ad dropping and it was going to be the next ...

Ja Morant’s off-the-court troubles are having real-world consequences — including potentially putting a dent in the NBA superstar’s wallet. Coca-Cola’s Powerade pulled its ads featuring the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

Top soft drink company stands to lose a lot of money after scrapping ad with troubled baller. Basketball player Ja Morant is realizing that regardless of his talent, all actions have consequences.

Were you already sad about Derrick Rose's latest injury setback? Apparently, you weren't sad enough because Rose's latest Powerade ad will make you feel some feelings. Of note is that the ad features ...

The Spot:We see two Amish-looking fellows at the helms of two horse-drawn carts. An Amish-looking gal stands in the road between them, then whips off her bonnet and releases it to signal the start of ...

A federal judge has sided with Powerade over attempts by rival Gatorade to kill spots claiming Powerade ION4 is “the most complete sports drink.” Although the judge refused the preliminary injunction ...

BOSTON (CBS) - The new Powerade campaign is both touching and powerful. It's about a boy with a disability making his way through the years. You see his struggles, his perseverance and his success, ...

Created by Wieden+Kennedy Amsterdam the creative campaign includes TV commercials, print and OOH, documentary-style films, and a global digital activation that heroes real players. Iniesta features as ...

Tuesday night is the official start of the 2018 NCAA Tournament, as the First Four will kick off from Dayton, Ohio. Sixteen seeds LIU-Brooklyn and Radford will play for the opportunity to play ...

PHOENIX, ARIZONA - JANUARY 22: Ja Morant #12 of the Memphis Grizzlies reacts during the second half of the NBA game at Footprint Center on January 22, 2023 in Phoenix, Arizona. The Suns defeated the ...