A team's logo and colors won't make it better or be the difference between a championship or first-runner-up finish, but it doesn't hurt if the team's players and fans at least feel like winners when ...

The NHL has some of the most historic and unique logos in the entire world of sports. Now that there are 32 teams in the NHL with the addition of the Utah Mammoth, let’s rank the logos from worst to ...

The Nike Swoosh is a logo legend. And while the Swoosh has stood as one of the world's most recognizable logos for nearly 50 years, Nike's mark on sportswear iconography offers one of the richest of ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I had the great fortune to have an in-depth conversation with Rob ...