Launching a new product in today’s market isn’t just risky; it’s like setting sail into uncharted waters during a storm, with no compass and relying solely on your instincts to guide you. Throughout ...
Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services
A leading global consulting firm on how to achieve new product launch success rates far above industry averages. New product launches are risky. But disciplined innovation practices lead to success ...
Citations: Blattberg, Robert. 1978. Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning. Journal of Marketing Research. (2)192-202.
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