Luxury marketing is straightforward. It’s flawless pictures in glossy magazines and cinematic-quality ads promoting an aspirational lifestyle meant for the few, right? Wrong. True luxury marketing is ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Luxury marketing has been hit hard by the Covid-19 pandemic. Traditionally relying on high-ticket advertising investments driving customers to high-end retail experiences, luxury brands have had to ...

AI models don’t consider advertising budgets or legacy relationships. They care about credibility signals and narrative ...

The luxury market is shifting quickly. New wealth demographics, evolving digital behaviour and rising expectations for personalisation are reshaping how brands must communicate. Giant Leap Digital has ...

AI Tech & Luxury App Creation Services: We develop top-notch, high-performing mobile applications that combine attractive design, excellent operation, and a premium user experience. Our professional ...

Digital advertising is by far the biggest growth sector for advertisers in the luxury sector, with China found to be the most advanced market of them all. The findings, published today in Zenith’s ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

The luxury customer is sought after not only for their capacity to generate significant revenue but because of their reputation as tastemakers, which can enhance brand recognition and prestige.

The dramatic rise in popularity of vacation rentals has been in greater part thanks to AirBnB, a company that has largely popularized short-rentals around the world. While suffering a severe and acute ...

Bond Street, the Champs-Élysées and that part of the airport you never step into. By its very definition, the luxury industry should have a bar to entry dependent on the size of your wallet, right?

Get all the latest news on coronavirus and more delivered daily to your inbox. Sign up here. The coronavirus has caused plenty of economic uncertainty, but some Americans are still reportedly ...