Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

If you've been using Meta AI in Facebook, Instagram, WhatsApp, or Messenger, you might want to stop. Starting later this year, Meta plans to use your generative AI conversations to personalize content ...

This article was paid for by Meta. Setting up your business' social media accounts is only the beginning of the journey. Managing them over the long run — especially as a solopreneur or small team — ...

Internal documents have revealed that Meta has projected it earns billions from ignoring scam ads that its platforms then targeted to users most likely to click on them. In a lengthy report, Reuters ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Meta says it’s made improvements to its ad retrieval architecture, which could help businesses better reach their audiences. Here’s how. Business owners who use Meta’s advertising suite will see ...