A traditional focus group is a moderated group interview typically facilitated by business owners interested in learning about customer perceptions of their product or service. Employee focus group ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Focus groups are small-group meetings that give employees an opportunity to interact with a manager, human resources staff member or workplace expert about workplace conditions, company leadership and ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...