PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, is launching Digital Experience Metrics (DX Metrics), a simple, ...

Whenever you invest money in marketing activities for your company, be prepared to measure the return on investment. Some aspects of digital marketing, like other direct marketing methods, are ...

Developing and changing your brand image, or even just changing where you focus on your brand, can be challenging. Social media and digital marketing offer companies more tools than ever before to ...

For many organizations, digital signage has become a critical component. Display quality is no longer the only metric by which executives judge a provider. They now look for actionable data to really ...

Seattle-based experience management company Qualtrics announced its launch of Digital Experience Metrics in a press release on March 17, 2022. The tool will allow brands to assess the sentiment and ...

Last month, I argued that the length of time customers spend interacting with their utility company is not -- on its own -- a sufficient measure of “customer engagement.” Customers care more about ...

Those were the words my three-year-old granddaughter uttered every time waves knocked down the sandcastles we were building on the beach last week. She was giggling wildly every time she said it. As I ...

The restaurant industry has changed drastically as a result of the Covid-19 crisis, and many of the new practices built to navigate these unprecedented times in food service are likely to remain long ...

Scientists now say they are getting closer to unlocking the secrets of longevity. Billions of dollars are being spent on an ...