Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.

Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI ...

A controlled test compared three nearly identical pages: one with strong schema, one with poor schema, and one with none. Only the page with well-implemented schema appeared in an AI Overview and ...

Google Search Console’s blind spot is costing you visibility into one of the biggest SERP changes in years. AI Overviews now appear for millions of queries, yet Search Console lumps these impressions ...

New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the findings: Their research showed that ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. When using Google Search, you might have noticed a new option called AI ...

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI ...

Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the launch of Google’s Search Generative Experience (SGE) in May of 2023. And with the US ...

AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands ...

One year after Google released AI Overviews, data gets published showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information. Jim Yu, ...

According to Forbes, data will continue to revolutionize various industries, with an expected annual growth rate of 35% between 2024 and 2030. Meet the demand for data science experts with Purdue ...