Ultimately, we are shifting to an environment where success lies in anticipating what customers want before they ask for it.

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

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Turning data into dashboards isn’t enough. The real ROI comes when insights drive action—changing how teams work, serve customers, and grow revenue. Every company collects customer data. Surveys, call ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason VandeBoom ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

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In dozens of conversations I’ve had with experts at IBM, Gartner, Sirius Decisions, Forrester, and others, one common theme has emerged: B2B marketing has become more dynamic, challenging, and ...

To learn more about our editorial approach, explore The Direct Message methodology. Marketing is full of metaphors. We talk about building campaigns, targeting prospects, hammering home messages. But ...