Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

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Opinion: If plaintiffs attorneys don’t start taking data science seriously, their legally plausible claims will unravel because the numbers behind them can’t be validated and trusted.

“Data” is the watchword of the progressive gov tech professional today. If we can put a number to a problem — quantify it, catalog it, assault it with an avalanche of analytics — all will be well.

After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn't until big data fully emerged as a treasure trove of business intelligence in 2005 that ...

The Data Revolution is no longer a new topic but a reality trying to catch up with the expectations it has generated. The private sector is investing billions in new start-ups and technology companies ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...