Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

In this course you will learn about understanding and changing mental and physical health behavior. We will examine both the historical context and the current science. Major topics will include ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...