Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

AI companies of all sizes are experimenting. The startup Cursor, an AI coding platform, has been hosting pop-up “Cafe Cursor” ...

As agency mergers reshape the industry and AI becomes infrastructure, creative heads discuss why human insight and ...

AI-generated influencers now look almost indistinguishable from humans, raising questions about credibility, jobs and the future of advertising. As brands explore their potential, audiences and ...

AI seeps into products and their marketing: Is it harming consumer trust? Browsing your favorite e-commerce site, you can buy a variety of AI gadgets, like an AI-powered board game for family night.

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and Amazon.

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Generative AI is everywhere, especially online, where it has been used to imitate humans. Chances are you’ve seen it yourself ...

Browsing your favorite e-commerce site, you can buy a variety of AI gadgets, like an AI-powered board game for family night. If you’re curious what that entails, you can read the product description, ...